In the context of economic globalization and the rapid development of knowledge economy, the independent innovation of enterprises and the use of intellectual property rights are particularly important. Trademarks, as the core part of intellectual property rights, have an irreplaceable role in enhancing the core competitiveness of enterprises through the implementation of branding strategy. Guangdong Trademark Association has been committed to exploring the new path of brand protection, utilization, management and promotion, aiming to enhance the market value and social benefits of trademark brands, and to create a number of high-value trademark brands with excellent quality, strong innovation ability, significant market competitiveness and international influence, high integrity, high brand loyalty and strong brand premium ability.     

In recent years, in promoting Guangdong's trademark brands towards high-value development, Guangdong Trademark Association and Guangzhou Trademark Review and Coordination Center (Guangdong Provincial Intellectual Property Development and Service Center) give full play to the professional advantages of the two sides, and actively join hands with the relevant provincial-level industry associations and downtown trademark associations to carry out reforms, actively explore, innovate in the cultivation of high-value trademark brands and continue to push forward the construction of the evaluation system of the value of trademark brands to help the high-quality development of Guangdong's trademark brand economy. It will help Guangdong's trademark and brand economy to develop with high quality.   

CKC actively responds to the call of China's smart manufacturing, to “create an international first-class lighting enterprise” as the goal, and constantly improve the core competitiveness of enterprises, focus on scientific and technological innovation, to grasp the market demand and the direction of development, pursue “market-oriented, process control, continuous improvement, customer satisfaction” quality policy, the full introduction of ERP management system, strict implementation of ISO9001 quality management system standards, CKC products have obtained and passed the domestic and foreign industry-related certification. We pursue the quality policy of “market-oriented, process control, continuous improvement, customer satisfaction”, introduce ERP management system, strictly implement the standards of ISO9001 quality management system, and the products of CKC have obtained and passed the relevant certifications of domestic and foreign industries. The advanced technology, stable quality and considerate after-sales service are highly recognized by customers at home and abroad.